How To Write A Marketing Plan Goals Strategies. The foundation of your marketing strategy should be your unique selling proposition (usp) —the statement that outlines what differentiates you from everyone else in the market. Using the smart (specific, measurable, attainable, relevant, and timely) goal strategy is a great way to set goals that your team can meet.

Securing five new client deals by the end of the year. Writing a marketing plan helps you to focus your resources and plan for business growth. You could build an overarching marketing plan to document and guide your entire department’s annual goals and strategies for the upcoming year.